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7 Nov

Dolce & Gabbana in the Pasta Business

I
n September, the iconoclastic Italian designer house Dolce & Gabbana sent a parade of food-oriented outfits down the runway at the Paris show for its Spring 2018 collection, including high-waisted, carrot-and-radish-printed pants, a ruffled dress emblazoned with cannoli, and a skirt printed with cans of tomatoes.

This fall, the duo partnered with the venerable Italian pasta maker Pastificio di Martino to produce an extremely limited edition tin of pastas along with a D&G-designed apron. Only 5,000 of the tins will be available worldwide; fewer than 1,000 of those will be available in the U.S.

Dolce & Gabbana isn’t messing around with di Martino’s pasta recipe. It has designed the packaging for a handful of pasta shapes, along with that custom-designed apron. The engaging, limited-edition pasta wrappings are made for three shapes (spaghetti, the tubular paccheri, and penne mezzani rigate). The design features old-school southern Italian figures, such as a Sophia Loren-esque brunette holding a plate of tomato-sauced pasta, interspersed with  brightly colored tiles, and the tagline, “La Famiglia, La Pasta, e L’Italia!” (Translation: “Family, Pasta and Italy!”) Although the packaging evokes southern Italy, there are illustrations of landmarks from all over the country—including the Duomo of Milan, a Venetian canal, the Colosseum, and the Leaning Tower of Pisa.

The tins will be available in Pasta Di Martino’s stores in Naples and Bologna. In the U.S., the tins will be sold online starting November 15th at dimartinodolcegabbana.com and available in select stores including Buon’Italia in Chelsea Market in New York.

 

Kate Krader/Bloomberg

 

 

 

Viktor Liba
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