Hard.clo is an international brand of clothing and accessories based in Athens. The basic idea is to imprint a new language and maybe a new world. Using the Cyrillic alphabet to create bold statement. Each collection has limited circulation and its own Hard word printed on it.
Yuri Gagarin, the first person who traveled in space orbiting the moon.
Neil Armstrong, the first man who walked on the moon.
The two faces forming the centerpiece of the Hard SS19 summer collection. Space may be unknown to us but has a story to tell, a story that has many ways to be told…
Histories are written but we can write them again. The words – phrases depicted in the collection – tell their own story in a different – hard – way.
Hard.clo presents the new collection SS.19: “Houston we have a problem” describing this constant competition and putting the two protagonists in the focus.
Photo : Spyros Chamalis
Video : Kostas Dekoumes
Fashion : Yiorgos Mesimeris