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5 Apr

Nicholas Poggioli | Art Director Frankie Morello

Nicholas Poggioli is Italian fashion designer and art director of the worldwide brand FRANKIE MORELLO. He graduated one of the best schools for fashion design in the world – Istituto Marangoni. At the beginning of his career he worked for Jean Paul Gaultier. In 2006 he started working for FRANKIE MORELLO and in 2016 he became art director of the brand.


Hey, Nicholas! We are so happy to have you for our first special project in collaboration with FRANKIE MORELLO, the brand that you are art-directing. This month, our #MAMSTORY and our #ISSUE5 will be dedicated to you and your work for the brand. So let’s start our interview!

How did your fashion journey start and when did you first realise you wanted to pursue a career as a designer?


Ever since I was a child, I have always wanted to do this job, and from there on I tried to build my school career related to the world of design and art. In high school I studied advertising graphics, so I can become familiar with the design, and use of computers, photoshop and photography, to build my university career at the Marangoni. This experience has been totally focused on the world of fashion.


At the beginning of your career you started working for Jean Paul Gaultier. What are the most valuable things working there have taught you?


I’ve always loved the Jean Paul Gaultier style and its provocative, irreverent and nonconformist approach to fashion. This experience has given me the confirmation that personality and character are two fundamental elements in creating a collection, and transmitting one’s imagery in what one is creating.


What inspires you as a designer?


I’ve different and several inspirations, that move from the art world to nature, to space, to current news and to the latest technological discoveries, thus creating a point of mingling between past, present and future. A new aesthetic code was born, which represents me at a 100%: my imagination, free from preconceptions and outside the rules, is always faithful to itself. My mantra is #bedifferentbeyourserlf, and I always try to convey it in my collections, because is my personal vision of the world.


What is your next step as an art director of Frankie Morello?

The next step is to work on the new collection, the SS19, which we’re already doing.


What is your personal fashion style and what do you like to wear? Are there any types of clothing that you avoid wearing?

My personal style is born by the mix and match of different types of clothing, sometimes even the antipodes. I have a street and urban style that I love to contaminate with sportswear, or the most classic tailoring but combined in a personal way. I do not like wearing clothes without personality, formal clothes of the classic office world and everything that has the taste of the prepackaged.


What do you think about the street and urban styles of fashion?


The street and urban style is the trend of the moment. In fact, all fashion houses are approaching this world that reflects the lifestyle of today’s society.


Can you tell us more about the mood of your next collection?


In every collection I try to create a story that is staged on the catwalks and that tells the mood and the message that I want to convey. Each fashion show opens a new chapter that tells a story that is however linked to the previous season. I can not reveal yet what you will see on the catwalk in June, but it will be the sequel of what you saw in the last show. Stay tuned!


If you could go back and tell yourself one thing before the beginning of your career, what would it be?


I would not say anything because I would do it all again. I worked to get up to here and I would do everything with the same determination.


What role do you think social media plays in fashion today?

I think that social media is very important for the image that a brand wants to give both at the business level, in fact thanks to instagram you can buy online through the posts, and at the level of more conventional communication. What was once a printed paper, has now been replaced by the homepage of social profiles where sponsorships and strategic posts are mixed with shots of everyday life creating a kind of new glossy image available to all users. Surely they are a very useful tool, but often misleading as not represented the real life of a person but what they would like to be.


What is your favourite part about being a designer?


The creative part, seeing the shape and concreteness of the things that are born in my mind and at distance of months become real.


FALL WINTER MOVIE OUT NOW. #frankiemorello

Публикувахте от Frankie Morello в 28 ноември 2017 г.


Can you give an advice to all those young people in the world of art and fashion, who are just at the beginning of their journey?


The most important thing is the desire of communication between one’s own being and one’s own imagination. I recommend this work if you are really determined and moved by a true passion for the world of fashion.

My advice is to be prepared on several fronts and to follow all the processes related to the development of a collection. This implies willpower and sacrifice as it is a job that you always carry around and you are never off because inspiration can be everywhere and you have to be ready to take it.



Viktor Liba
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