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5 Jul

SELFMADE SS18 #parisfashionweek



SELFMADE by Gianfranco Villegas


SELFMADE is a project born from Gianfranco Villegas, a young Filipino-Italian designer. The name of the brand originates from the designer’s  turbulent childhood growing up in Florence, Italy, as the son of an immigrant Filipino mother who didn’t enjoy a privileged upbringing. He began to work to satisfy his huge passion for fashion at age 14, eventually graduating in 2013 from the Polimoda Fashion School, in Florence.

The designer consistently pulls inspiration from his Filipino origins and from his deep passions like contemporary art and Hip-hop music.

The brand was defined by Ginza Magazine and Highsnobiety as one of the hottest upcoming brands together with Vetements, Off- White and Marques Almeida. The brand has already gotten the attention of stars such as Asap RockyRihannaChris BrownPuff DaddyJared LetoRola and others.


From January 2017 SELFMADE is showing during the Men’s Fashion Week in Paris.

The brand is available in 12 selected luxury stores and department stores in Japan such as Addition Adelaide, Black Sense, Royal Flash and others, or at Club 21 in south east Asia, l’ Espionne Homme in Paris, H. Lorenzo in L.A. and Riccardi in Boston, Le Form in Russia and others.

Pictures/Selfmade PR

Viktor Liba
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